VOX MEDIA
VOX MEDIA
VOX MEDIA
The Deep End
ROLE – Experiential Director / Partnerships Lead
GOAL – Make SXSW understand the news.
At The Deep End we wanted to not just explain the news to SXSW attendees, but allow them to experience it. By bringing the best Voices from the family of Vox Media brands to our two stages we hosted 20 live podcasts, told deep stories with 6 brand partner experiences, filled bellies with 14 restaurant tastings, and entertained with 8 musical performances across three days. The Deep End went well beyond SXSW attendees, over 6,500 people attended live, but we generated over 575M media impressions and 65M social impressions. The Deep End was both deep and wide in its impact.
Credit: Vox Media
20
Live Podcasts & Discussions
14
Restaurant
Tastings
8
Musical
Performances
6
Partner
Activations
Forbes, March 2019
“Highlighting several of their media brands throughout the locale, including The Verge, Recode, Curbed and Eater, the event felt more like a cultural immersion into Vox Media's Millennial-centered world, rather than a marketing activation.”
