ROLE – Lead Creative Producer 

GOAL – Make NYC love JFK again.

Win New York. That statement led to incredible investment from Delta in infrastructure at JFK International Airport. They changed the way the world traveled in New York City. To show everyone just how big of a deal this new terminal really was, we built an airport in downtown Manhattan and hosted an event series with brand partners across the span of a month. We brought to life the Delta experience with Yankees tickets, travel influencer events, retail partner giveaways, daily lunch from our Celebrity Chef Michelle Bernstein, and included an intimate concert with Ed Sheeran that aired live on FUSE. Delta showed just how engaging an airport can be, rather than a place to spend as little time as possible. The brand’s commitment to making the best travel experience available journeyed on-air, across OOH, and to an entertaining “terminal” for inspired travelers, even if you were only going downtown. 

Agency: MKG