CONSENSYS
CONSENSYS
CONSENSYS
THE MERGE
ROLE – ECD | Head of Creative Strategy
GOAL – Make people understand the Merge.
The Merge was the moment in the Ethereum blockchain history, successfully moving the chain to proof of stake, eliminating 99.95% of the energy needed to support the ecosystem in a second. It also increased security and scale at large. To mark this moment and explain its significance to both the crypto and traditional finance communities we created a network of informational materials that spread across the media landscape, landing everyone at a branded information hub. Awareness spiked with over 138,000 people minting a commemorative NFT in the 72-hour mint. The campaign reached 95M people and increased understanding of the Merge by over 26%.
See more here.
Platinum Muse Creative Award: Integrated Marketing Campaign
Agency: Invisible North
Blockster, October 2022
“Innovation often feels like ‘get on board or get left behind,’ said the Invisible North VP. And this was not that moment - this moment was about the entire community celebrating this achievement.” - Me.
