ROLE – ECD, Head of Creative Strategy / Speaker 

GOAL – Introduce a new way to Vimeo for Marketers

Vimeo is more than a film hosting platform. Now it’s a marketer’s best friend. To launch its new event marketing tool and help expand Vimeo’s reach beyond filmmakers we created a new way to think about the platform, as an event technology hub. Outside The Frame was an integrated campaign that brought some of the best marketing minds together across networks, and for one day of thought leadership in the best place for thinkers and makers - Vimeo. We beat our attendance goal by 5X for the fully virtual event and inspired an organic network of marketers who set out to support each other.

Check out the event hub here.

Agency: Invisible North