ROLE – ECD | Head of Creative Strategy 

GOAL – Make the new Coinbase NFT platform come alive in reality.

How do you hold an NFT? (In a wallet.) How do you show it off? In a gallery. To launch the new Coinbase NFT platform for the world’s most engaged NFT community we built a gallery that transformed into a personal showcase for every collector at NFT.NYC. By making custom laser-engraved PFP tokens onsite, collectors could connect their profiles to each other, and the gallery, in real-time. This showcased the power of the Coinbase digital product and hyped the communities in which guests had invested at once. Interactive elements displayed personal collections dynamically and at scale.  Identity and self-custody, two of the core tenets of the web3 ethos, took center stage. So did some of the industry’s biggest artists in discussion on the value of web3 technology for creators.

Agency: Invisible North